Hooray for Mums!

Cheryl Cole, Kate Middleton and Angelina Jolie have been (quite rightly) pipped to the post by our Mums as women's most positive role model, according to new research by Dove.

Personally, I'vc never been 'all over' a particular celeb. How can I look up to someone I've never met? Unless it's David Bradley, of course.

Bought a Dove product between March 26 and May 15? You're helping kids with self-esteem problems.

The Dove survey revealed that Mums soar above the rest with 37% of the votes cast. Cheryl Cole, of all people came second with just 8% of the vote, followed by Angelina Jolie and Kate Middleton.

Recently launching its 2012 campaign for Dove Self Esteem Programme (DSEP), the brand says now, more than ever, positive role models are needed in girls' lives to help boost their confidence.

.Dove is backing up its campaign by donating £250,000 to BEAT (the UK's leading charity for those affected by eating disorders) and will deliver self-esteem workshops in schools. What's more, proceeds for Dove products bought between March 26 to May 15 will help give a girl self-esteem education.

Do you look up to your Mum? Who would you have voted for?