Okay, so that's possibly the most ridiculous blog post title to ever grace/disgrace (delete as appropriate) ALTH. Do forgive me ; )
So, what exactly is Jean Paul Gaultier doing with a can of Diet Coke on his head?
A series of short films starring the international fashion designer are the first phase in a very special Diet Coke partnership.
Mr Gaultier takes on a different role in each film and guest stars in each one - playing a therapist, a journalist and even a private detective.
Intrigued? The films - which are available to view via Diet Coke's Facebook page - give more clues into the collaboration, so keep your eyes peeled!
What do you reckon to this new collaboration? Are you a big Diet Coke drinker?