And now, the X Factor's (and fellow northerner) Diana Vickers is putting her face to the brand with a new collaboration
I can't say I'm as big a fan of Diana's music as I am of the make-up brand she's lending her face to, but there's no denying she has a good voice. Plus, love her or hate her, she was one of the most interesting X Factor contestants to date.
And after bumping into her in a pub in my hometown a couple of years ago (she had friends in the area), I can reveal she's as nice as she comes across on the telly.
Watch out for the collaboration in autumn and winter this year, which will see Diana's capsule collection of her favourite products from the Collection 2000 range launched nationwide.
Diana says: “I grew up with Collection 2000 which has always been one of my favourite brands. I love experimenting with makeup and Collection 2000’s incredible range of fashionable, colourful products allows me to ‘play’ to my heart’s content!”
Dian's involvement with Collection 2000 will no doubt do the company wonders; not that it needs much help. She's just the kind of role model those who buy brands like Collection 2000 (namely teenagers) no doubt look up to.
So what do you think of this new venture for Diana? Are you a fan?
FTC Disclaimer: I have not been paid to write this post; neither am I affiliated with the brand. My opinions are 100% honest and my own, as always.