Receiving support from Jaime Winston, Amber Le Bon, Kelly Osborne, Jodie Kid and Stacy Solomon (amongst others), the charity aims to change the world for children with genetic disorders.
And in partnership with the London College of Fashion, Jeans for Jeans has created the first ever LCF t-shirt (pictured below) - a product of a design competition amongst the students.
This year's Jeans for Genes fundraising day takes place on Friday, October 7, with the aim being to ask work colleagues to wear their jeans for the day and make a donation.
Will you be donning your jeans on October 7?
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