New research by Debenhams has discovered that British women carry a whopping £265 worth of make-up in their handbags.
Thirteen essential products make up the average cosmetics bag, with each item costing on average £20
So while carrying around this much make-up each day isn't a crime, Debenhams say women are guilty of going uninsured.
A recent press release states: "Despite the fact that their beauty products are often worth more than their mobile phone and camera, 72 per cent of women did not include their make-up kits on their personal belongings insurance and 64 per cent would not think to claim for the items if their handbag was stolen."
So, let's have a sneaky peek inside my make-up bag....
* Make up bag - free with No 7 promotion
* Illamasqua cream foundation - £21.50
* Maybelline Colossal mascara - £6
* Ciate nail polish - £9 (but sent for review, so does it count?!)
* Nip and Fab Eye Fix Concealer pen - £10
* Urban Decay 24/7 Glide on Eye Pencil (came as part of the Alice in Wonderland set, so we'll call it roughly £6
* Benefit lip gloss (free with last year's Flake promotion)
* Stila lipstick - Roughly £7
* Natio blusher brush (as part of a set, so we'll say £7)
* MAC Tinted Lip Conditioner - £12.50
* No 7 Quick Cover Concealer - £7.50
* Carmex lip balm - £2
* MAC Blusher (not pictured)
Grand Total: £94.50, if I've done my maths right.
Not quite £265 but still pretty ridiculous, eh?
The Debenhams study also revealed that women in London, Glasgow and Leeds carried the most make-up, with ladies in Leicester, Brighton and Edinburgh opting for a more natural look.
So, what about you? How much is your make-up bag worth? I'd love to read a rundown of what you carry each day. Personally (though I'm not quite up to £265 yet!), I feel quite guilty that the contents of my make-up bag are worth much more than anything else I tote around. Time to shop my stash?! What are you guilty of splashing out on? If you fancy it, why not send me a photo of the contents of your make-up bag and I'll post on my blog (with a link to yours).
FTC DISCLAIMER: This post was just a bit of fun. I have not been paid, nor am I affiliated with Debenhams or any of the brands mention.