News of Illamasqua's new competition just popped into my inbox.
Illamasqua is famed for its unique and daringly different collection of cult nail varnish colours - and now the cosmetic brand want you to get creative.
"Whether it’s the standout shade of your favourite killer heels, your must-have cupcake frosting or the glow of the city skyline, Illamasqua want to hear what inspires your soul."
Illamasqua is asking finger fetishists the world over to submit a description of their dream nail varnish colour, for their chance to make it a reality.
Run in conjunction with Selfridges, the competition is giving nail varnish fans across the globe the opportunity to push their imaginative boundaries and design their very own perfect shade.
Entrants must explain in no more than 50 words what inspired their unique choice, and provide an image or photograph to illustrate their big idea.
The prize? Two winners will see their dream colour created and sold exclusively at Illamasqua.com and Selfridges in London, Manchester Trafford and Birmingham from October 2010. In addition, they’ll receive a bottle of their winning colour before anybody else!
The winning entries will be selected by a high-profile judging panel comprising make-up artist Alex Box, nail artist to the stars Sophy Robson and YouTube sensations Pixiwoo.
In 50 words or less, submit a description of your dream colour and the thinking behind it – please include pictures to illustrate your inspiration if possible.
Entries must be submitted in one of the following three ways, no later than March 14.
Via email: email@example.com
Via blog post: email the link to firstname.lastname@example.org
6-8 Amwell St
One entry per person. Competition is open to entrants globally.