
Thursday, 27 August 2009
Interview: Celebrity Psychic Michele Knight

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Wednesday, 26 August 2009
Interview: Author Lucy Edge talks 'life on an Indian yoga pilgrimage' and 'meeting The One'
What happens when an urban girl swaps her kitten heels in the city for karma in the country?Lucy: By the time I set off for India in my late thirties, I was pretty much burnt out, having been working eighty hour weeks in advertising for many years.
I had no time to go out and play, only time to stay in and recover before the next ludicrous deadline flew across my desk like a cruise missile.
I decided to go on a yoga school pilgrimage and spent the next six months traveling around India – north, south, east and west.
Lauren: You talk very frankly about your own life and your fertility struggles in your new book. Did this level of honesty come naturally?
I met my husband late - at 41 - and we started trying for a baby the following year.
Lucy: I think there isn’t enough understanding of the consequences of leaving pregnancy until our late thirties and early forties.
The difficulty is what to do when a woman is single – answer… try to find someone quickly, consider single parenting, or maybe freeze eggs – but not at 40 plus!
Do a four quadrant collage – family, friends, work & love – cut pictures out of magazines, visualise the life you want when you are forty. Do you have kids? A successful career? Where do you live? The clearer you are the more likely to will be to create the life you want.
Give urgent priority to finding a partner
Have your first child pre 35 – once you have had one it's easier to have a second. It’s as if the body remembers what to do.
I spent most of my thirties single – I desperately wanted to settle down, but I consistently chose the ‘wrong trousers’ - workaholics, tortured poets, and in one case, a gay man - who were emotionally unavailable and always broke my heart.
Looking back on it I can see that choosing these men was a mirror of my own state of mind - I was myself unavailable - a result of spending too long doing a high stress job in which I had to close down emotionally to survive.
Lucy: After pouring out my heart in my second book I am keen to write something light.
I am also developing ideas for three non fiction books which tackle – in no particular order - ageing, faith and happiness!
Lauren: What's the best advice you could offer to an aspiring author?
Lucy: Go on an Arvon Foundation course! They are brilliant at getting you started.
I would also recommend two brilliant books: Francine Prose’s Reading Like a Writer.
And The Writers Journey by Christopher Vogler.
Lauren: Finally, how has 'The Handbag and Wellies Yoga Club' been received so far?
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Sunday, 16 August 2009
100 Followers and a Contest!
It's only fair I do a contest to say thanks, so over the last few months I've been collecting a few goodies to give away.
I've teamed up with the kind folks at Illimasqua to offer 3 products, plus a few more bits and pieces I've had the pleasure of receiving.
So, here's what's on offer... (click photo to enlarge)
The winner will receive:
Illimasqua powder eyeshadow in 'Wonder', Illimasqua powder eyeshadow in 'Cry', Illimasqua medium lip pencil in 'Spell' (red), Revlon Vital Radiance under eye concealer in medium and two Velvotan self tan applicator mitts.
The Rules:
Conditions of entry are fairly simple.
Everyone knows Barry M's advertising slogan is 'Wake up your make-up', while Rimmel's is 'Get the London Look'. But if you had your own make-up brand, what would your slogan be? Be as creative as you like and the winner is the person who picks the best slogan. It's as simple as that.
* You must be a subscriber/follower to enter
*Leave me a comment with your slogan
* Post a little note about my competition on your blog. PLEASE NOTE: If you do not have a blog, this does not apply.
And that's it!
The closing date for all your entries is Friday, August 28.
Thanks very much and good luck!
x
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Thursday, 13 August 2009
Interview: Illamasqua's Alex Cummins
After painting her cat's claws with nail varnish at six years old, Illimasqua's Marketing Assistant, Alex Cummins knew she wanted to work in the beauty industry.But it wasn't until she began blogging about the brand many years later, that she was contacted by the managing director. The rest, as they say, is history.
Here, Alex shares her must have beauty products, favourite make-up looks and more...
Lauren: How did you bag your dream job and have you always wanted to work in the beauty industry?
Alex: I have absolutely always wanted to work in the beauty industry - I was painting my cats claws with nail varnish, cutting the hair off all my barbies by the time I was six!
In fact, I even tried to cut my own hair into The Rachel [from Friends] when I was nine!
I was constantly getting grounded for using up all my Mum's Estee Lauder as I was growing up - not much has changed though - if I go to visit friends or family, I can't resist raiding their make-up bags and bathrooms seeking out new products. I think it's an urge you are born with.
I studied Fashion Marketing and Communications at Nottingham TRent University with a view to getting into the beauty industry- I graduated last year. During my final year I compiled an indepth report into re branding a famous cosmetic brand and blogged the progress - I set up a blog as a creative outlet to get away from the frustration and turbulence of writing a 30,000 word report! I went to Selfridges the day after Illamasqua launched there in November 2008 and blogged about my experience. After reading my blog, the MD contacted me for an interview as there was an intern role he was looking to fill.
Lauren: What's your average day like at Illimasqua?
Alex: Illamasqua is a small, but rapidly growing, brand and I work with an amazing team - we all get involved with each others 'areas' of work - so in a typical day I can be answering customer enquiries, blogging, helping out with in store events, assisting on bigger marketing projects, coming up with creative ideas for new collections, liaising with our PR agency, organising external events, helping with product development, looking at and assessing sales figures, liaising with our creative agency for design related projects, coming up with names for new products, trialing new formulations or colours, considering brand affiliations... and occasionally wondering down to Patisserie Valerie on Old Compton Street for a hot chocolate.
Lauren: Any perks?
Alex: Lots of perks! As I have said, I am obsessed with beauty products and cosmetics, so I'm like a kid in a candy store! The best bit is that our office is smack bang in the heart of Soho and so work-to-bar is really easy when you have a samples cupboard like ours!
We also have freelancers who work for us, and they regularly get involved with cool events that are great to pop down to after work. We had artists at the Elle Style Awards this year and most recently at the Sanderson Hotel for a series of gigs they organised including the likes of Little Boots and Marina and the Diamonds. I love being able to trial new products, too and being able to give my feedback on them.
My job is great because no day is ever the same either, as you can see from my previous answer - I have been at the company for 9 months and can't imagine working any where else - I just adore the brand and the values it upholds - it's very unique and special.
Lauren: If you had £20 to spend on an Illimasqua product, what would you get and why?
Alex: Difficult one, as I have a lot!
I would have to say I am seriously lusting after Illuminator in Fondle.
I'm more of a matt finish kind of gal, but I saw Alex Box use this on a shoot recently and the finish is incredible - it's a rich, vibrant pink with a golden undertone and it so pretty and versatile. Alex used it on lips, eyes and cheek bones and it was just gorgeous.
That's £11.74...so I guess with my change I would buy another bottle of Sealing Gel. I can't live without the stuff and I've got through three bottles since February! Make-up isn't going ANYWHERE with this little beauty... and it comes off really easily with my Shu Uemura cleansing oil.
Lauren: What three words best sum up the brand and why?
Alex: Creative - with the amazingly talented and innovative Alex Box as Artistic Director, how could it not be?!
Daring - We are about celebrating your inner alter ego not your inner wall flower; we believe in making a statement.
Empowering - I know that if I am wearing amazing make-up, I have so much more confidence in myself.
Finding that perfect red lipstick, or mastering that cat-flick eye is just such a great feeling. When I first visited the Illamasqua counter, before I worked for them of course, I was amazed at just how avant garde some of the artists were and I was little bit taken aback.
I wasn't used to such individuality in a beauty hall.
They all have their unique styles and know how to coax out your inner diva and before you know it you feel a million dollars.
Lauren: What's your must-have beauty product and why? And if you were stranded on a desert island, which product would you take with you?
Alex: I couldn't live without my Jurlique Herbal Recovery Gel for the morning-after-the-night-before! If I were stuck on a desert Island I would take cream blusher in Rude. This colour is just plain gorgeous - a warm coral/pink that looks as lovely smoothed onto cheeks as on lips and eyes for a dewy sheen. Very buildable, too.
Lauren: What's your favourite make-up look?
Alex: I am loving the 'Sunset' look right now - I may well put a picture of it on to the Illamasqua blog as I have worn this look several times over the past couple of weeks - I use a yellow cream eyeshadow, such as Outcast, and blend it all over the lid. I then blend in an orange powder eye shadow [try Vapour] in the centre of the eye and blend it outwards up towards the browbone. In the outer corner and through the crease I blend a red eye shadow [such as Predator - my favourite eye shadow colour!] and then blend blend blend! It's very eye catching, especially when paired with a black cat-flick. Red eyeshadow is so underrated.
Lauren: Which celebrity's style do you admire and why?
I like individuals who get creative with their make-up and not just their clothing choices. From that perspective, Agyness Deyn is a true icon, Helena Bonham Carter rocks and I think that Natasha Khan and Pixie Geldof know how to have fun with make-up.
Lauren: Finally, what's in the pipeline for the brand?
Alex: Well, our next collection is due for pre-launch on 1st September, which is just around the corner and it is very edgy and directional - I am so excited about it as it is so different to Sirens. We like to challenge perceptions of beauty and style and push the boundaries and for me, this new collection does just that.
You can follow Illimasqua's blog here: www.illamasqua.blogspot.com!
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Wednesday, 12 August 2009
Kreative Blogger Award
A very big thanks to the lovely Lydia over at Ramblings of a Student with a Shopping Addiction.Lydia has kindly tagged me for the Kreativ Blogger Award.
2. When I was little I got a Wendy House stick (the sticks you use to erect the houses) lodged in my throat. EEK! It was removed...after an agonising trip to the hospital
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Free Hand Cream For My Readers
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Tuesday, 11 August 2009
How much is your make-up bag worth?
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Friday, 7 August 2009
Interview: Lily Lolo's Laura Abraham
Mineral make-up is becoming increasingly popular - and when Vikki Khan discovered there was a gap in the market back in 2005 she quickly set up Lily Lolo.Offering a gorgeous range of 'au natural' make-up products at affordable prices, Lily Lolo products contain the minimum ingredients (natural ones at that) but still promise truly great products that really perform.
Here, Lily Lolo's Marketing and PR Officer, Laura Abraham shares her love of a brand which is going from strength to strength.
Lauren : How did you start out in your job? Were you always keen to work in the beauty industry?
Laura: Having graduated in Fashion Communications, my first roles within the industry were within the marketing departments of clothing retailers. I’ve always loved the fashion and beauty retail industry.
With this role, I’d been aware of Lily Lolo for a while and kept in touch with brand founder Vikki Khan for some time before this position arose. It was just a matter of being patient for a good year or so! As the Lily Lolo brand has grown over the recent years consumer and media interest has boomed, it became necessary to have an in-house contact managing requests, campaigns and everything else marketing and PR.
Lauren: I imagine there's a few perks to working at Lily Lolo?
Laura: It’s great to be in a position where you can see results of your work and landing coverage in a top title will always make my day. Oh and sampling and developing new products is always a fun part of the role! – Can’t say too much about that though!
I manage all areas under the marketing and PR umbrella.
A typical day can be anything from writing press releases, calling round publications about new products, liaising with design and web agencies, organising photoshoots, researching new campaigns etc.
Lauren: Anything you don't like about your job?
Laura: It has to be the temptation to spend all my money on products.
All our distribution is managed from the head office so there’s always products around - not good for the bank account.
In fact, at the moment we’re just finalising our stockist product stand – I think I might need one on my dressing table to house the full range. It’s getting slightly out of hand.
Lauren: What's the best selling Lilo Lolo product?
Laura: Without a doubt our best-selling line is the foundations.
With 16 shades we cater for all skin tones.
Mineral foundation is why minerals have taken the industry by storm. Their flawless finish is just fantastic, it beats those slimy liquids hands down.
Lauren: If Lily Lolo could have a female celebrity as an ambassador, who would it be and why?
Laura: I think somebody fun, and down to earth with a natural zest for life, perhaps like Fearne Cotton.
Lauren: What does Lily Lolo pride itself on (i.e high quality make-up/affordable products)?
Laura: We pride ourselves on the quality of our make-up and the price.
In comparison to some of the other mineral brands we have more in the jars, safer ingredients and at a lower cost.
We’re also passionate about creating an experience online for our customers, typically through interesting website features, blogs, online competitions and offers; and of course providing excellent customer service.
Lauren: What's your must-have beauty product and why? And if you were stranded on a desert island, which product would you take with you?
Laura: Since starting my job here at Lily Lolo I’m a complete mineral convert.
At first I just couldn't see myself wearing powdered foundation as I have really dry skin.
It’s just not like the powders you get on your typical high street (probably because they don’t contain any talc), so I think a mineral foundation and of course the Kabuki brush.
I’d have to break the rules and take two, or three actually as I couldn’t live without my tweezers to keep the eyebrows at bay either!
Lauren: What's your favourite make-up look?
Laura: Certainly smoky eyes.
During the day I wear light make-up and only a natural eye colour. I have naturally dark features, so emphasising with smoky eyes creates so much more drama for an evening out.
I’m a big fan of Mystery and Witchypoo Lily Lolo eye colours. I always use just the clear gloss on the lips with this look though; lips and eyes - it’s either one or the other.
Lauren: What's in the pipeline for the brand?
Laura: Now that would be telling...
We have lots of products in development at the moment which is very exciting.
Overall, we’re working on building brand awareness across the UK and overseas
Lauren: The brand has recently become cruelty-free. How important do you think this is?
Laura: Well, we’ve always been cruelty free, it’s just now that we have the official industry recognition.
It’s a tough audit process to get through, as BUAV look all the way back into the supply chain down to the rawest of ingredients.
It’s proven that the majority of consumers would prefer to buy from companies that do not test on animals. It’s as important to us as it is our customers, and we hope that more in the industry follow by example.
Lily Lolo make-up can be purchased online at: www.lilylolo.co.uk
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